Locally grown and organic food becomes more and more pop­u­lar in Czech Repub­lic. When we were asked to design a mar­ket stall for a new con­cept of Green mar­kets (zelenetrhy.cz), one of our first ques­tions was how we could bring the per­sonal rela­tion­ship of the farm­ers and their prod­uct to the char­ac­ter of the whole mar­ket, to the level of inter­per­sonal rela­tions. By recon­fig­u­ra­tion of the typ­i­cal retail scheme we can trans­form the ven­dor — an abstract per­son behind a counter — into a real assis­tant, a friend who helps us to choose the best goods. This change can move the whole busi­ness rela­tion to a more friendly level and could be pos­si­bly a way to higher sales.

Another require­ment was to cre­ate a stall which can be locked up while not in use and can resist a pos­si­ble van­dal­ism. The result is a con­cept called “urban almara” – a case which can be opened and closed at any time. When opened, the farmer stands in the mid­dle hav­ing the shelves with goods on one side and a black­board on the other. The black­board offers equal con­di­tions to all ven­dors, allow­ing them to update their daily offers dur­ing a day and per­son­al­ize their stand with their handwriting.

The Green mar­ket can be com­posed of dif­fer­ent num­ber of stalls in var­i­ous con­fig­u­ra­tions. Unlike at a typ­i­cal mar­ket, stalls can cre­ate clus­ters with a hid­den stor­age space in the middle.

visu­al­i­sa­tion:

Pro­to­type pho­tos can be found here

Cred­its:

Project archi­tects: Juraj Calaj, Lenka Míková, Vítězslav Danda

Pho­tog­ra­phy: Michal Šeba