Locally grown and organic food becomes more and more popular in Czech Republic. When we were asked to design a market stall for a new concept of Green markets (zelenetrhy.cz), one of our first questions was how we could bring the personal relationship of the farmers and their product to the character of the whole market, to the level of interpersonal relations. By reconfiguration of the typical retail scheme we can transform the vendor — an abstract person behind a counter — into a real assistant, a friend who helps us to choose the best goods. This change can move the whole business relation to a more friendly level and could be possibly a way to higher sales.
Another requirement was to create a stall which can be locked up while not in use and can resist a possible vandalism. The result is a concept called “urban almara” – a case which can be opened and closed at any time. When opened, the farmer stands in the middle having the shelves with goods on one side and a blackboard on the other. The blackboard offers equal conditions to all vendors, allowing them to update their daily offers during a day and personalize their stand with their handwriting.
The Green market can be composed of different number of stalls in various configurations. Unlike at a typical market, stalls can create clusters with a hidden storage space in the middle.
Prototype photos can be found here
Project architects: Juraj Calaj, Lenka Míková, Vítězslav Danda
Photography: Michal Šeba