Puma social club We have designed the inte­rior of a retail space in the very cen­tre of Prague for PUMA Czech Repub­lic. The space is intended to become a mul­ti­func­tional meet­ing point for young peo­ple attracted by the PUMA brand. It com­bines a con­cept store with a cafe serv­ing direct-trade cof­fee and home made cup­cakes. For par­ties or events the store can be spa­tially rearranged to a club space.

For a brief overview you can watch the promo video explain­ing the project from the begin­ning up to the opening

watch?feature=player_embedded&v=SE_IvL0b7Ow

Project descrip­tion

The store is located in an early 20^th cen­tury res­i­den­tial build­ing later con­verted to an office build­ing in the very cen­tre of Prague, next to the Old-town square. it is the birth­place of the famous writer Franz Kafka.
After a sur­vey of the build­ing and an analy­sis of the brief we have decided to clean the space of addi­tional inter­ven­tions. It was mainly the inserted mez­za­nine floor in the mid­dle tract and par­ti­tions clos­ing niches in the load-bearing walls. We empha­size the new space by using one floor­ing con­nect­ing all acces­si­ble spaces.
The win­ning pro­posal of the work­shop was inspired by miner’s cloak­rooms in coal mines. They use steel chains to hang up their clothes and pull them up for proper ven­ti­la­tion. The con­cept was appre­ci­ated by the client as the indus­trial feel­ing of the chain sys­tem is very close to the Puma Social con­cept. There­fore a sim­i­lar chain sys­tem was intro­duced for the Puma Store. It is used for pre­sen­ta­tion of clothes and as a sup­port for the light sys­tem. The chains can be manip­u­lated man­u­ally or remotely and their height can be changed based on the need of the space.
Most of the fur­ni­ture is mobile to allow eas­ier changes of the lay­out. Inbuild inte­rior equip­ment such as the bar and pre­sen­ta­tion pan­els are made of rusted iron sheeds.

01. space def­i­n­i­tion

02. demo­li­tion of mez­za­nine floor and attached par­ti­tions

03. Exten­tion of the main shop space into the depth of the lay­out

04. Equip­ping of the space with fixed and free stand­ing fur­ni­ture

05. Instal­la­tion of steel chains under the vaults

Lay­out of demo­li­tion works and new spa­tial arrange­ments

Addi­tional pho­tographs of the interior

Pic­tures from the construction

Pic­tures from the win­ning wor­shop pro­posal used as a basic con­cept for the space. By Tereza Komárková

If you want to read more about the work­shop process, click here please.

Cred­its:

Project archi­tect: Ivan Boroš
Author of the win­ning con­cept: Tereza Komárková (stu­dent of Fac­ulty of Archi­tec­ture, Tech­ni­cal Uni­ver­sity in Liberec)
Co-authors: Ivan Boroš, Juraj Calaj, Lenka Míková, Vítězslav Danda, Tereza Komárková
Pho­tographs of real­iza­tion: Saša Dobrovod­ský
Client: Puma Czech Repub­lic
Project man­ag­ment: Mar­tin Šourek, Didaktik-CZ
Esti­mated costs: 93 000 Euro