Queens Flagship Store
realisation 2025
The new Queens store in Prague opens another chapter for a brand that has been an icon of the Czech streetwear scene for more than two decades. We created a space that builds on Queens’ visual identity while also embracing its community dimension.
The interior works with bold colours drawn from the brand’s existing graphics: purple, green and deep pink divide the store into clearly defined functional zones. The main design principle was to create a structured retail environment with a strong focus on footwear presentation. This is reflected in organically shaped purple shelving and geometrically designed green fixtures, combining high capacity with visual appeal. The fit-out is complemented by upcycled elements from the original store and Lasvit lighting.
The ground floor accommodates the menswear section, while the upper level is dedicated to womenswear. At the heart of the women’s area is the vivid pink Women’s Lounge: a cosy, carpet-lined space enhanced with plants. It is intended not only for showcasing new products, but also for community gatherings and events. The lounge provides a counterpoint to the store’s purely retail areas and reflects the brand’s ambition to become an open platform for the streetwear community.
The interior works with bold colours drawn from the brand’s existing graphics: purple, green and deep pink divide the store into clearly defined functional zones. The main design principle was to create a structured retail environment with a strong focus on footwear presentation. This is reflected in organically shaped purple shelving and geometrically designed green fixtures, combining high capacity with visual appeal. The fit-out is complemented by upcycled elements from the original store and Lasvit lighting.
The ground floor accommodates the menswear section, while the upper level is dedicated to womenswear. At the heart of the women’s area is the vivid pink Women’s Lounge: a cosy, carpet-lined space enhanced with plants. It is intended not only for showcasing new products, but also for community gatherings and events. The lounge provides a counterpoint to the store’s purely retail areas and reflects the brand’s ambition to become an open platform for the streetwear community.
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